"Impossible is nothing"

Adidas's new ad with the tag line - 'Impossible is nothing' - has caught my imagination. The ad actually has two latino kids "imagining" a dream football team each. They toss and select a player each. They not only select players from different countries but also from different generations. At one end they have Zidane,Beckham and all and at the other end one guy selects Platini and Beckenbeur. And then they start playing till one of them is stopped by his shouting mom to stop playing and come back home.

The ad instantly touched my core. I could relate to it since when we were kids we used to do the same for cricket. For example me and my cousin in the backyard of the house would make two imaginary teams and select a player each and start playing. I would chose australia or england and he would choose Windies or India. And then we would select players and play a 10 wicket game between just the two of us.

After seeing that ad i was reminded of those innocent days. In that sense the ad is so universal. Telling us that sports has a universal aura. And kids all over behave the same.

If an ad is all about sending a message, this ad has conveyed one too many. I must say i was Impressed !!